MacBook Aluminum Unboxing (mb466lla)

The new macbook is great, and the new packaging is just as superb! Having opened nearly every series of Macbook and Macbook Pro boxing.. I can tell you this is the most well engineered packaging yet.

First of all, why get excited about packaging? JUST LOOK AT IT! It is beautiful. Apple really thinks these things through. Go and unbox a Compaq or a Dell… then go and open a Mac.. you will see what I mean.

Right down to the recycled materials and the biodegradable plastics and foam, even the packaging is engineered with as much care as the new machine. The small touches are the things that I notice the most, such as the new security label (safety seal) that is perforated instead of just stuck on.. to keep Apple safe from unscrupulous customers, and consumers safe from buying less than “brand new car” fresh products. (Yes it is a two way street..).

The first thing you will note though, is the way that the box is turned into a display case as soon as you open it. A little tab is positioned to ease lifting the machine out, and also to tell you.. “hello.. I am your new best buddy named Macbook and I was made by Apple so enjoy…”.